Rescue Your Skin This Winter
By Gay Kennedy - One of our Skin Experts
Winter in Wānaka is breathtaking - but your skin might be feeling less inspired. From icy winds to indoor heating and altitude extremes, our local climate is tough on the skin. It’s no wonder so many of our clients feel dry, dull, or more sensitive during these colder months. The good news? A few smart swaps and the right skincare can protect and nourish your skin all winter long. Here’s how to rescue your glow-and the Pure Skin-approved products to help you do it.
Step 1: Cleanse Gently (Not Aggressively!)
Over-cleansing and over-exfoliating are the biggest culprits behind dry, sensitized skin. If your face feels squeaky clean after washing - chances are you’ve stripped away your skin’s natural protective barrier, known as the acid mantle. This delicate film of oil and water (think of it like the waxy layer on an apple) helps your skin retain moisture and defend against environmental stress.
Avoid soap and harsh cleansers - especially in Wānaka, where your skin needs every bit of natural oil it can get! Our go-to winter picks:
- Sothys Comfort Milk Cleanser - rich, soothing, and hydrating
- Sothys Morning Cleanser - gentle and refreshing without stripping the skin
Step 2: Upgrade to Targeted Skincare
Winter is the perfect time to step up your skincare game with results-driven, skin-loving ingredients. As we age, our skin’s ability to retain moisture and bounce back slows down - especially post-menopause. This is where high-performance actives like Vitamin C and Retinol make all the difference.
At Pure, we believe in nurturing skin with science-backed, gentle formulations - no parabens, harsh chemicals, or synthetic fragrances. Winter skin heroes:
- Sothys Ultra C Serum – boosts radiance and collagen
- Sothys Retinol Serum – improves texture and tone overnight
Not sure where to start? Pop in for a chat - we’ll help you choose the right solution for your skin’s unique needs.
Step 3: Keep Showers Short & Lukewarm
As tempting as a steaming hot shower might be, it’s one of the quickest ways to strip your skin of moisture. Stick to lukewarm water and avoid washing your face directly under the stream to prevent flushing and dehydration.
Step 4: SPF Isn’t Just for Summer
UVA rays don’t hibernate - so your sun protection shouldn’t either. Winter UV exposure is real (especially on the slopes), so it’s essential to use a physical sunblock with zinc or titanium dioxide daily. Our top SPF picks:
- Altruist SPF 50 – high protection without the heaviness
- Suntegrity SPF 30 Tinted Moisturiser – protects, hydrates, and gives a natural glow
Always check the label - your SPF should list zinc or titanium in the first 2–3 ingredients for proper protection.
Step 5: Feed Your Skin From Within
Healthy skin isn’t just about what you put on - it’s about what you put in. Essential fatty acids like Omega-3 and Omega-6 help reinforce your skin barrier and reduce dryness and inflammation. Try flaxseed oil, evening primrose, or a good-quality fish oil supplement for winter skin support (and bonus: great hair and nails too!).
Step 6: Balance Coffee & Alcohol
We get it - there’s nothing like a hot coffee on a frosty morning or a glass of red by the fire. But both can dehydrate your skin. Try to balance every caffeinated or alcoholic drink with a glass of water, and reach for herbal teas whenever possible.
Step 7: Prioritise Rest, Movement & Joy
Beautiful skin is also a reflection of your overall wellbeing. Prioritise sleep, move your body, spend time with people who lift you up - and laugh often. Your skin will thank you for it.
Need a Winter Skin Rescue Plan?
We’re here to help. From personalised skincare advice to in-clinic treatments and curated product recommendations, Pure Skin Therapy is your go-to for glowing, hydrated, healthy skin this season. Pop in to see us, book a skin consultation, or browse our Sothys range - we’d love to help you feel amazing in your skin this winter.
